Posted on: 14th August, 2019
- Opportunity for advertisers to reach 45 million visitors
- Curved LED display at Treasure Island to be 2nd largest on the Las Vegas Strip
- Display system to utilize latest 5k+ media display technology
- LED Project 3 Years in the making by Cityneon Project Team
- New Incremental Revenue & Profit stream for Cityneon, parent company of Victory
Las Vegas, NV – Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, announces it is currently constructing one of the highest resolution displays in Las Vegas along Las Vegas Blvd. Scheduled for completion in early 2020, the iconic display measuring 45 feet high and more than 175 feet long is being built by Media Resources and High Impacts Signs and will replace the iconic Marvel’s Avengers Station static sign.
Three years in the making, the curved LED digital display system will utilize 5k+ media display technology designed with ultra-high reliability, top-level components and industry-leading redundancy and uptime.
The display will be supported with real-time monitoring and alerts offering a very high level of performance for advertisers, providing the opportunity to share messaging with the millions of passengers that drive and walk by the heavily travelled intersection.
“This project is three years in the making. We are delivering, yet again, on another promise we made when we first opened the Marvel’s Avengers Station exhibition in 2016 at Treasure Island in Las Vegas. This is a break-through opportunity for Victory Hill Exhibitions that will provide a fresh, new and immediate incremental revenue stream for our company,” said Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings. “The second largest curved LED screen in Las Vegas, the display will provide untapped potential for advertisers to share their brand and messages with the 45 million annual visitors who travel into and along the Las Vegas Strip.”
Big Outdoor is chosen as the media partner to handle the sales and marketing for the screen. Big Outdoor owns and operates iconic OOH signage nationwide and continues to expand their digital signage footprint in high profile urban areas with projects such as Victory Park in Dallas and Santa Monica Place. Brad Berkley, Chief Executive Officer of Big Outdoor, said, “Big Outdoor is excited to partner with Victory Hill Exhibitions to bring this iconic digital asset to the Las Vegas market. This location will not only create value for our real estate partners but will also allow our clients to connect brands and advertisers with a truly unique signage opportunity on the Las Vegas Strip.”
Victory Hill Exhibitions is the exhibition production company behind two popular interactive exhibits on the Las Vegas Strip, Marvel’s Avengers Station located at Treasure Island Hotel & Casino and The Hunger Games: The Exhibition at MGM Grand Hotel & Casino.