Posted on: 3rd October, 2018
Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) is pleased to announce its partnership with Blizzard Entertainment, Inc (“Blizzard”) for the inaugural Singapore stop of the Hearthstone Championship Tour (“HCT”) held at Suntec City Exhibition and Convention Centre Oct. 5 through 7, 2018.
The HCT event in Singapore is also supported by other leading industry players such as Singtel Group and Razer Inc, and will be part of the PVP Esports Championship, an international multi-titles esports league. Over the three days, a total of 128 players will kick off the battle of wits, and compete against each other in this Grand Prix tournament for glory and victory, as well as cash prizes to be won.
With more than 70 million players worldwide, Hearthstone® is Blizzard Entertainment’s internationally acclaimed, free-to-play digital card game designed for novice and veteran card-slingers alike. Players can choose from nine powerful hero classes and customize their decks with minions, spells, and weapons based on the unique fantasy of the Warcraft® universe. Featuring a variety of game modes ranging from epic head-to-head duels to storydriven solo adventures, Hearthstone offers a vibrant and rewarding experience stacked with strategy, personality, and fun.
Cityneon Executive Chairman & Group CEO Ron Tan said, “We are again honoured by the opportunity to work with another giant of its industry, Blizzard Entertainment. The partnership is a natural extension of our expertise from working with movie to game studios. We are charged up with the prospect of applying our understanding and appreciation of brands to one of the biggest names in the video gaming industry and look forward to exploring other avenues of transforming the brand experience.”
“We believe this is a strong recognition to our established track record as brand custodian and a testament to our continued success in building relationships with leading intellectual property brands from multibillion dollar market cap companies such as Disney, Hasbro, Marvel and Universal. This will be a springboard to greater opportunities ahead as we continue to leverage on our international presence, expertise, credentials and relationships with existing studios and global partners to deliver future eSports events and experiences worldwide.” Mr Tan added.